In an effort to reduce the traffic congestion east of the city Utrecht in The Netherlands, the Dutch ministry of Infrastructure & Environment together with the province of Utrecht, started the 'SPITSVRIJ' pilot. In this pilot motorists are rewarded if they find alternatives for using their car, during the peak hours in the morning and evening commute on the busiest routes. 

The less often a participant uses his car during traffic peak on the defined highways, the more points (=money) they save up. For tracking the car movements, KCS TraceME has been chosen for the GPS tracking hardware. The TraceME is built in every car and acts as the logging device. The pilot runs for 18 months and has 5.000+ participants. Every user has a personal login for a web-page which displays their reward for the month.

Visit the SPITSVRIJ website here